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Lie like an artist: Communicate successfully by focusing on essential truths

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Rod Judkins

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“The key to effective communication is targeting the heart rather than the head. In the grand symphony of ideas, the harmonious chord struck in the heart echoes the loudest, reaching over the barriers of scepticism and intellectual fortresses.”

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Book:Lie like an artist: Communicate successfully by focusing on essential truths
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“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply understand their identity and communicate it effectively, they're successful.”

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Book:Lie like an artist: Communicate successfully by focusing on essential truths
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“Once, very long ago, Time fell in love with Fate. This, as you might imagine, proved problematic. Their romance disrupted the flow of time. It tangled the strings of fortune into knots.  The stars watched from the heavens nervously, worrying what might occur. What might happen to the days and nights were time to suffer a broken heart? What catastrophes might result if the same fate awaited Fate itself? The stars conspired and separated the two. For a while they breathed easier in the heavens. Time continued to flow as it always had, or perhaps imperceptibly slower. Fate weaved together the paths that were meant to intertwine, though perhaps a string was missed here and there. But eventually, Fate and Time found each other again.  In the heavens, the stars sighed, twinkling and fretting. They asked the Moon her advice. The Moon in turn called upon the parliament of owls to decide how best to proceed. The parliament of owls convened to discuss the matter amongst themselves night after night. They argued and debated while the world slept around them, and the world continued to turn, unaware that such important matters were under discussion while it slumbered.  The parliament of owls came to the logical conclusion that if the problem was in the combination, one of the elements should be removed. They chose to keep the one they felt more important. The parliament of owls told their decision to the stars and the stars agreed. The Moon did not, but on this night she was dark and could not offer her opinion.  So it was decided, and Fate was pulled apart. Ripped into pieces by beaks and claws. Fate’s screams echoed through the deepest corners and the highest heavens but no one dared to intervene save for a small brave mouse who snuck into the fray, creeping unnoticed through the blood and bone and feathers, and took Fate’s heart and kept it safe. When the furor died down there was nothing else left of Fate.  The owl who consumed Fate’s eyes gained great site, greater site then any that had been granted to a mortal creature before. The Parliament crowned him the Owl King. In the heavens the stars sparkled with relief but the moon was full of sorrow. And so time goes as it should and events that were once fated to happen are left instead to chance, and Chance never falls in love with anything for long. But the world is strange and endings are not truly endings no matter how the stars might wish it so.  Occasionally Fate can pull itself together again.  And Time is always waiting.”

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Book:The Starless Sea
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“When you're small, you have little to lose. There's no pressure. You can take huge risks, like running radical and original ad campaigns. You can make edgy and ground-breaking films, exhibitions, or books. You don't have to consider your reputation, colossal studio, staff, or agents. If you're unknown, make the most of your freedom.”

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Book:Lie like an artist: Communicate successfully by focusing on essential truths
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“Pink-rimmed, silver clouds billowing across a purple sunset, bleeding into a night sky flecked with glow-in-the-dark stars and a great, white moon—her childhood bedroom, back in Blackpines. Her mother had painted a princess, sitting in the moon’s crescent curve, her curly black hair catching stardust. The princess looked like her.”

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Book:Blackpines: The Antlers Witch: The Overcrowded Heart
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