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“If the situation is framed in a way that emphasizes a loss compared to your starting point, you might avoid the risk—even if the final amount would still be more than what you currently have. Conversely, if the risk is presented as a chance to gain relative to your current position, you might be more willing to take it.” — Daniel Kahneman
If the situation is framed in a way that emphasizes a loss compared to your starting point, you might avoid the risk—even if the final amount would still be more than what you currently have. Conversely, if the risk is presented as a chance to gain relative to your current position, you might be more willing to take it.