“If the situation is framed in a way that emphasizes a loss compared to your starting point, you might avoid the risk—even if the final amount would still be more than what you currently have. Conversely, if the risk is presented as a chance to gain relative to your current position, you might be more willing to take it.”
Quote by Daniel Kahneman
Author
Daniel Kahneman
Daniel Kahneman is a renowned psychologist known for his work in behavioral economics and decision theory. Born on March 5, 1934, he is of Israeli descent and has worked and studied in Israel, the United States, and Canada. Kahneman's research has had a profound impact on modern economics, psychology, and business decision-making. more
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