“A few years ago, Tor Wager, a neuroscientist at Columbia University, wanted to figure out why placebos were so effective. His experiment was brutally straightforward: he gave college students electric shocks while they were stuck in an fMRI machine. (The subjects were well compensated, at least by undergraduate standards.)”
Quote by Jonah Lehrer
Book:How We Decide
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How We Decide
This book delves into the psychological and cognitive aspects of decision-making, examining how individuals and societies make choices and the consequences of those decisions. more
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