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Quote by Bryant McGill

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Simple Reminders: Inspiration for Living Your Best Life

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Bryant McGill

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“Lying is essential to humanity. It plays as large a part perhaps as the quest for pleasure, and is moreover governed by that quest. One lies in order to protect one's pleasure, or one's honour if the disclosure of one's pleasure runs counter to one's honour. One lies all one's life long, even, especially, perhaps only, to those who love one. For they alone make us fear for our pleasure and desire their esteem.”

“The trick here is, while the actual pleasure begins to recede and blur, we simultaneously bring the imagined pleasure more fully into focus. And when we do, even the memory of the pleasure becomes more and more heightened and imagined, thus anticipation is increased. This kind of anticipation is the spiritual equivalent of a Cheeto and we want them to eat the whole bag.”