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“For some people, the reward is the driving force behind the habit. We’ve already established that powerful neurotransmitters cause a chemical reaction to reward the ritual and increase pleasure (dopamine) and/or feelings of happiness and positive mood (serotonin). However, other neurotransmitters may also be involved, like endorphins (which reduce stress and alleviate pain) or oxytocin (which increases a sense of trust and intimacy).” — Simon Marshall
For some people, the reward is the driving force behind the habit. We’ve already established that powerful neurotransmitters cause a chemical reaction to reward the ritual and increase pleasure (dopamine) and/or feelings of happiness and positive mood (serotonin). However, other neurotransmitters may also be involved, like endorphins (which reduce stress and alleviate pain) or oxytocin (which increases a sense of trust and intimacy).