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Quote by Simon Marshall

“For some people, the reward is the driving force behind the habit. We’ve already established that powerful neurotransmitters cause a chemical reaction to reward the ritual and increase pleasure (dopamine) and/or feelings of happiness and positive mood (serotonin). However, other neurotransmitters may also be involved, like endorphins (which reduce stress and alleviate pain) or oxytocin (which increases a sense of trust and intimacy).”

Quote by Simon Marshall

Book:The Brave Athlete: Calm the F*ck Down and Rise to the Occasion
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The Brave Athlete: Calm the F*ck Down and Rise to the Occasion

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Simon Marshall

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“A different Japanese study showed that playing with a dog with which you have a strong bond—a dog that is more likely to make eye contact with you—can increase oxytocin. This suggests that having someone look to you for support or trust can increase oxytocin. Simply petting a dog can also start an upward spiral. Petting, like other forms of light touch, boosts oxytocin. And petting a dog, even someone else’s dog, also increases dopamine and endorphins. The increases in these other neurotransmitters provides even more thrust to an upward spiral.”

PlayDogTrustPetBondDopamineEndorphinsOxytocin
Book:The Upward Spiral: Using Neuroscience to Reverse the Course of Depression, One Small Change at a Time
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