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“Why do we focus on certain things at the expense of others? We will risk our lives to save a person from drowning, yet not make a donation that could save dozens of children from starvation. We install solar panels when their impact on CO2 emissions is minimal - and indeed may have a net negative effect if manufacturing and installation are taken into account - rather than contributing to more efficient infrastructure projects. I consider my own decision-making in these areas to be more rational than that of most people but I also make errors of the same kind. We are genetically programmed to react to stimuli in our immediate vicinity. Responding to complex issues that we can not perceive directly requires the application of reasoning, which is less powerful than instinct.” — Graeme Simsion