“The best ideas are seeking out the maximum number of amplifiers and that this is the reproductive nature of generous ideas.”
“The biggest challenge for communicators today is found in the story of the loneliest whale in the world. This whale—nicknamed Blue 52 by scientists in the early nineties—was discovered traversing the seas and singing on a unique frequency. Year after year, its migration pathway took it across several thousand miles but, no matter how many signals it sent out, those signals failed to evoke a response from any of its own kind.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“In terms of the lonely whale metaphor, sending signals out into the void without a clear vision for who it is you’re singing to is a sure way for that signal to be lost in the noise.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“The best communicators encode their signals in a way that resonates not with everybody but with certain somebodies.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“Big ideas are often big precisely because they defy categorization. But blame it on our human tendency to want some kind of peg to hang our hat on. So before you blow up the category, what your editors, copywriters and marketing department might want to know is, what’s the niche?”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“We invest our time and attention into the work of those who have taken the trouble to translate their findings into stories and words we can understand—stories and words that speak to our own needs, pain points, longings and desires.”
“There are recurring patterns that show up again and again in big ideas that have spread, to indicate that they require some attention-getting wow factor, some audacious proposition, before we pay attention.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“An audacious proposition is designed to interrupt the regularly scheduled broadcast to deliver some new information.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“Faith doesn't get you around problems in life and relationships, it gets you through it.”
Source: Friends 2 Lovers: The Unthinkable
“The underlying expectation of a big idea is that the audience will be smarter, more knowledgeable, more competent, more informed and possibly more in control than before.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas