“You think in terms of educated palates, and you'd be right to assume most folks here wouldn't know a panna cotta from a semifreddo. But what I've discovered is that food is just another form of art. The people on Sugarberry might not know why they like it, but they know when they do. I'm discovering that I don't need to educate people, I just want to feed them and make them happy. And if in doing so, I get to play with new flavor profiles and complex combinations, even in something as rudimentary as a cupcake? That makes me happy. In fact, trying to maximize new flavors in a tiny cup of cake motivates me, challenges me. Seeing my customers lick their lips when they taste my creations is all the validation I'll ever need.”
Book:Sugar Rush