“An equally compelling point regarding the power of reciprocity comes from an account of a woman who saved her life not by giving a gift as did the captured soldier, but by refusing a gift and the powerful obligations that went with it.”
Quote by Robert Cialdini
Work
Influence: The Psychology of Persuasion
Browse quotes and source details for this work. more
Author
Robert Cialdini
Robert Cialdini is a renowned psychologist and author, known for his pioneering research in the field of persuasion and influence. Born on April 27, 1945, he is a professor of psychology at the University of Arizona and an authority in the field of persuasion. more
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