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Quote by Thatcher Wine

“In the 1970s, the average American was exposed to about five hundred ads a day between billboards, television, radio, and print. Today, digital marketing experts estimate that the number is closer to ten thousand ads per day — and those ads are increasingly “micro- targeted” to us based on a huge amount of data that companies possess about our habits and interests. We can’t possibly see ten thousand ads a day and process them all. Advertisers have to get more creative about how to get our attention. Their goal is to create ads that we really do “see,” and ideally take action from. Once we get used to one type of ad, we might tune them out, so advertisers work to capture our eyeballs (and our wallets) in new and different ways.”

Quote by Thatcher Wine

Book:The Twelve Monotasks: Do One Thing at a Time to Do Everything Better
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The Twelve Monotasks: Do One Thing at a Time to Do Everything Better

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Thatcher Wine

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