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“If a product is perceived as useful but not as unique it is a commodity . Commodities compete on price , have wafer thin margins & are a highly risky endeavour . Why sell a commodity when you could sell a brand ?” — Dharmendra Rai
If a product is perceived as useful but not as unique it is a commodity . Commodities compete on price , have wafer thin margins & are a highly risky endeavour . Why sell a commodity when you could sell a brand ?