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Corporate Invisible Selling Behavioural Economics & More

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Dharmendra Rai

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“When you ask people at a party about what they do – keep your ears strained for how many of them project themselves as unique . Most of them might say I work for ABC company that ‘s into software or XYZ company that is into retail without implying what is perceptually unique about their companies”

InfluencePersuasionSalesInvisible SellingBehavioural EconomicsDharmendra Rai
Book:Corporate Invisible Selling Behavioural Economics & More
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“I don ‘t know about you but I am a minimalist . I hate unnecessary stuff because even without them, there are lots of things life throws your way to keep you busy . Hence I do not have the following - A wife - A vehicle - A house ( I stay on rent ) - A fridge - A washing machine - A bed ( I sleep on a yoga mat ) - An air conditioner - A servant ( Very common in Indian households ) among many other things people deem necessary for happiness”

InfluenceStrategyMarketingPersuasionSalesInvisible SellingBehavioural EconomicsDharmendra Rai
Book:Corporate Invisible Selling Behavioural Economics & More
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“People who think just focussing on the product is enough are known as product oriented rather than marketing oriented . They fall in love with their products & their unique points & think that by some invisible costless automatic phenomenon everyone in the world will know about the uniqueness of their products . Such people normally die poor”

InfluencePersuasionInvisible SellingBehavioural EconomicsDharmendra Rai
Book:Corporate Invisible Selling Behavioural Economics & More
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