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Quote by Dharmendra Rai

“When we were cavemen scarcity of food meant we would die fast . Hence scarcity rings alarm bells of anxiety”

Quote by Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

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Corporate Invisible Selling Behavioural Economics & More

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“Most human beings are irrational most of the time & hence they have weird perceptions of usefulness”

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Book:Corporate Invisible Selling Behavioural Economics & More

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“I don ‘t know about you but I am a minimalist . I hate unnecessary stuff because even without them, there are lots of things life throws your way to keep you busy . Hence I do not have the following - A wife - A vehicle - A house ( I stay on rent ) - A fridge - A washing machine - A bed ( I sleep on a yoga mat ) - An air conditioner - A servant ( Very common in Indian households ) among many other things people deem necessary for happiness”

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Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“This proves among other things that introspection is sadly inadequate while trying to understand which product could appeal to people”

Influence Marketing Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai

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“Just like beauty lies in the eyes of the beholder , usefulness lies in the brain of the user”

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“If someone tell you you have horns you ll laugh if 3 ppl tell you you have horns you ll poke your hair”

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“People who think just focussing on the product is enough are known as product oriented rather than marketing oriented . They fall in love with their products & their unique points & think that by some invisible costless automatic phenomenon everyone in the world will know about the uniqueness of their products . Such people normally die poor”

Influence Persuasion Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“If you are perceived to be first ( a uniqueness ) , you tend to be remembered”

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Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“The fastest way to get what you want is to ask for it.”

Success Manifestation Audacity Get What You Want Ask For What You Want Fast Path To Success Fast Track Your Goals

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“If you are # 2 nobody knows you & hence nobody cares about you because most industries in the world are winner takes all industries . They are happy buying products from # 1 . They don’t have time to bother about who is # 2”

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Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Nobody cares who was the first . People care about who they perceive as the first . If you are the first in an industry but do not make people perceive you to be the first , you might as well have not gotten out of bed”

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Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More