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Quote by Heather Holmes

“The fastest way to get what you want is to ask for it.”

Quote by Heather Holmes

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“If you are # 2 nobody knows you & hence nobody cares about you because most industries in the world are winner takes all industries . They are happy buying products from # 1 . They don’t have time to bother about who is # 2”

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“Nobody cares who was the first . People care about who they perceive as the first . If you are the first in an industry but do not make people perceive you to be the first , you might as well have not gotten out of bed”

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“If you are not perceived as unique & useful your potential will always be a cup half full”

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“Here is my practical definition of the availability heuristic Whatever is easily available to the brain is taken as true or the only one or the best or the most significant or the most frequent et al”

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“Most people think tornadoes are deadlier than asthma though asthma causes 20 times more deaths”

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“Most people estimate that accidents & diseases kill people equally . The truth is diseases are 18 times as likely as an accidental death”

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“That is exactly how the brain works when it thinks of buying a product . It does not think about the best product or the cheapest product or the most value for money product but the available product or the top of the mind product”

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“Most people think advertising is done for awareness .It is mostly done for “topofthemindness”

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“The availabilty heuristic may be interpreted as “ Being famous IS being persuasive”

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“Be as omnipresent as you can . Do not think of the fictional concept of over exposure – no such thing exists in a hyper competitive world”

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