Best Behavioural Economics Quotes | Short & Famous Sayings

“Stocks aren’t like a pair of shoes with a consistent value that you can buy on sale—the value of a business changes based on economics and its prospective earnings.”

“The sheer number of new businesses that fail speaks to the optimism of entrepreneurs to wander down such a gauntlet, and their willingness to believe that norms don't apply to them. But on average, of course, they do.”

Entrepreneurship Entrepreneurship Quotes Investing Quotes Behavioral Economics Behavioural Economics Unbiased Investor

Author:Coreen T. Sol, CFA

“Tread carefully when making assumptions based on representativeness. If it walks like a duck and talks like a duck, it might not be a duck.”

Investing Quotes Behavioral Economics Behavioural Economics Unbiased Investor Representativeness

Author:Coreen T. Sol, CFA

“Money illusion is also why your Uncle John still gives you $50 per year for your birthday. That's the same amount that he's given you since you were born, and it used to be a tidy sum of money back then.”

Inflation Investing Quotes Behavioral Economics Behavioural Economics Unbiased Investor Money Illusion

Author:Coreen T. Sol, CFA

“If a product is perceived as unique but not perceived as useful why would anyone think of buying it ?”

Influence Persuasion Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Raza : “ The bow and arrow was once the pinnacle of weapons technology. It allowed the great Genghis Khan to rule from the Pacific to the Ukraine. Today-- whoever has the latest Stark weapons rules these lands. Soon it will be my turn “ End of scene Today picture Fortune 500 CEOs whispering to their top men “ Today – whoever has the latest sales weapons rules the world . Soon it will be our turn – thanks to Invisible Selling - Behavioural Economics & More . Get that Rai bloke to train all our guys”

Influence Marketing Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Past success is not just not a guarantee of future success - it is a strong indicator of future failure because success builds ego & a know it all approach which can be fatal”

Behavioural Economics

Book:The Invisible Selling Book , Behavioural Economics & More

Source: The Invisible Selling Book , Behavioural Economics & More

“Plenty of people take great pride in their intuition & fail badly . Most of the best decisions in the word have been counter intuitive”

Behavioural Economics

Book:The Invisible Selling Book , Behavioural Economics & More

Source: The Invisible Selling Book , Behavioural Economics & More

“People will do anything for FREE – even pay for it !”

Behavioural Economics

Book:The Invisible Selling Book , Behavioural Economics & More

Source: The Invisible Selling Book , Behavioural Economics & More

“2 Rules For Success #1 : Never Reveal All You Know”

Behavioural Economics

Book:The Invisible Selling Book , Behavioural Economics & More

Source: The Invisible Selling Book , Behavioural Economics & More

“Harry Potter Vs Lord Voldemort Invisible Selling is like magic . It can be used as if you are Harry Potter or as Lord Voldemort . I request you to use it like Harry & not like Voldemort . Also the understanding of it will protect you from people who use these powerful strategies to hijack your rational brain & sell useless products to you or influence you in a harmful way Hence deploy ethically & protect smartly”

Influence Marketing Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“If I were to tell you – I am the only trainer in the world that wears only purple clothes & accessories – I may certainly be perceived as unique but you would think -how would that uniqueness create utility for you ?”

Influence Persuasion Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“If a product is perceived as useful but not as unique it is a commodity . Commodities compete on price , have wafer thin margins & are a highly risky endeavour . Why sell a commodity when you could sell a brand ?”

Influence Persuasion Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“When you ask people at a party about what they do – keep your ears strained for how many of them project themselves as unique . Most of them might say I work for ABC company that ‘s into software or XYZ company that is into retail without implying what is perceptually unique about their companies”

Influence Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“When we were cavemen scarcity of food meant we would die fast . Hence scarcity rings alarm bells of anxiety”

Strategy Marketing Selling Branding Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Most human beings are irrational most of the time & hence they have weird perceptions of usefulness”

Influence Marketing Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“I don ‘t know about you but I am a minimalist . I hate unnecessary stuff because even without them, there are lots of things life throws your way to keep you busy . Hence I do not have the following - A wife - A vehicle - A house ( I stay on rent ) - A fridge - A washing machine - A bed ( I sleep on a yoga mat ) - An air conditioner - A servant ( Very common in Indian households ) among many other things people deem necessary for happiness”

Influence Strategy Marketing Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“This proves among other things that introspection is sadly inadequate while trying to understand which product could appeal to people”

Influence Marketing Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai

Author:Dharmendra Rai

“Just like beauty lies in the eyes of the beholder , usefulness lies in the brain of the user”

Influence Strategy Marketing Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai

Author:Dharmendra Rai

“If someone tell you you have horns you ll laugh if 3 ppl tell you you have horns you ll poke your hair”

Strategy Marketing Sales Invisible Selling Behavioural Economics Dharmendra Rai

Author:Dharmendra Rai

“People who think just focussing on the product is enough are known as product oriented rather than marketing oriented . They fall in love with their products & their unique points & think that by some invisible costless automatic phenomenon everyone in the world will know about the uniqueness of their products . Such people normally die poor”

Influence Persuasion Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“If you are perceived to be first ( a uniqueness ) , you tend to be remembered”

Influence Persuasion Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“If you are # 2 nobody knows you & hence nobody cares about you because most industries in the world are winner takes all industries . They are happy buying products from # 1 . They don’t have time to bother about who is # 2”

Influence Marketing Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai Positioning

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Nobody cares who was the first . People care about who they perceive as the first . If you are the first in an industry but do not make people perceive you to be the first , you might as well have not gotten out of bed”

Influence Persuasion Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“If you are not perceived as unique & useful your potential will always be a cup half full”

Business Influence Strategy Marketing Selling Persuasion Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Here is my practical definition of the availability heuristic Whatever is easily available to the brain is taken as true or the only one or the best or the most significant or the most frequent et al”

Influence Strategy Marketing Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Most people think tornadoes are deadlier than asthma though asthma causes 20 times more deaths”

Influence Persuasion Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Most people estimate that accidents & diseases kill people equally . The truth is diseases are 18 times as likely as an accidental death”

Strategy Marketing Branding Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“That is exactly how the brain works when it thinks of buying a product . It does not think about the best product or the cheapest product or the most value for money product but the available product or the top of the mind product”

Influence Marketing Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Most people think advertising is done for awareness .It is mostly done for “topofthemindness”

Business Strategy Marketing Branding Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“The availabilty heuristic may be interpreted as “ Being famous IS being persuasive”

Influence Marketing Branding Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Be as omnipresent as you can . Do not think of the fictional concept of over exposure – no such thing exists in a hyper competitive world”

Influence Strategy Marketing Persuasion Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Out of mind is left behind”

Strategy Marketing Branding Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Why do people write complicated books when simple books would help more people & sell more ?”

Influence Strategy Marketing Selling Persuasion Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Simplify or ossify”

Strategy Marketing Branding Sales Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“We are more motivated by avoiding losses than getting equivalent gains . A concept called Loss Aversion”

Influence Strategy Marketing Persuasion Sales Startups Invisible Selling Behavioural Economics Dharmendra Rai Fortune 500

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Use scarcity or your profits will be scarce”

Strategy Marketing Branding Sales Invisible Selling Behavioural Economics Dharmendra Rai

Author:Dharmendra Rai

“Never make it too easy for your prospects”

Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Amid the AI frenzy, humanising service isn't optional — it's essential.”

Aviation Artificial Intelligence Neuroscience Business Leaders Customer Experience Service Excellence Behavioural Economics Women In Tech

Author:Janna Cachola