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Quote by Dharmendra Rai

“This proves among other things that introspection is sadly inadequate while trying to understand which product could appeal to people”

Quote by Dharmendra Rai

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“Just like beauty lies in the eyes of the beholder , usefulness lies in the brain of the user”

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“If someone tell you you have horns you ll laugh if 3 ppl tell you you have horns you ll poke your hair”

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“People who think just focussing on the product is enough are known as product oriented rather than marketing oriented . They fall in love with their products & their unique points & think that by some invisible costless automatic phenomenon everyone in the world will know about the uniqueness of their products . Such people normally die poor”

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Source: Corporate Invisible Selling Behavioural Economics & More

“If you are perceived to be first ( a uniqueness ) , you tend to be remembered”

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“The fastest way to get what you want is to ask for it.”

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“If you are # 2 nobody knows you & hence nobody cares about you because most industries in the world are winner takes all industries . They are happy buying products from # 1 . They don’t have time to bother about who is # 2”

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“Nobody cares who was the first . People care about who they perceive as the first . If you are the first in an industry but do not make people perceive you to be the first , you might as well have not gotten out of bed”

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Book:Corporate Invisible Selling Behavioural Economics & More

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“If you are not perceived as unique & useful your potential will always be a cup half full”

Business Influence Strategy Marketing Selling Persuasion Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Here is my practical definition of the availability heuristic Whatever is easily available to the brain is taken as true or the only one or the best or the most significant or the most frequent et al”

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Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More

“Most people think tornadoes are deadlier than asthma though asthma causes 20 times more deaths”

Influence Persuasion Invisible Selling Behavioural Economics Dharmendra Rai

Book:Corporate Invisible Selling Behavioural Economics & More

Source: Corporate Invisible Selling Behavioural Economics & More