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Quote by Shoshana Zuboff

“The extension and depth of exposure include every data point but necessarily omit the latency within each person, precisely because it cannot be observed and measured. This is the latency of a possible self that awaits ignition from that one spark caused by the caring attention of another embodied human being. It is in that clash of oxygen and ember that the latent is perceived, comprehended, and yanked forward into existence. This is real life: fleshy, soft, uncertain, and replete with silence, risk, and, when fortune smiles, genuine intimacy.”

Quote by Shoshana Zuboff

Book:The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

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Author

Shoshana Zuboff
Shoshana Zuboff

Shoshana Zuboff is a distinguished academic and author, recognized for her contributions to the fields of information technology and business ethics. Born in 1951, she has been a professor at Harvard Business School and has consulted for numerous organizations, providing insights on digital transformation and its societal impact. more

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