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Quote by A.E. Cannon

“Tom Cruise isn't that big of a guy," my mom always says. I love how she tries to avoid using the word "short." Yeah," I tell her in return, "but he compensates by being Tom Cruise." Not that anyone really wants to BE Tom Cruise anymore now that he's a crazy couch jumper. But whatever.”

Quote by A.E. Cannon

Book:The Loser's Guide to Life and Love
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The Loser's Guide to Life and Love

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A.E. Cannon

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“For years, celebrities have had armies of people helping them craft very particular visions of who they are, which has generated tre- mendous value. For example, female teen stars are told to embrace a sexier image and take edgier roles as they get older, so their fans will begin to perceive them as adult actors and follow them as they move to the next level of their careers. Tom Cruise’s team carefully crafted his image for decades, which made him wealthy and pow- erful. Then one day he decided to go off script on Oprah’s show, jump on her couch, and make some controversial comments, which dented his carefully curated image, and cost him millions in future earnings. As the Huffington Post put it, “Though Cruise’s name isstill a big box-office draw, these days, he is better known for being an outspoken advocate for Scientology and for his public antics. The couch jump marked the first shift in Tom Cruise’s image away from the heartthrob he’d been.” Over time Cruise regained some of his lost cultural capital, but the impact was significant, and it’s a vivid example of perception impacting value.”

PerceptionMarketingBrandingTom CruiseAriana Huffington
Book:The Age of Ideas: Unlock Your Creative Potential
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“I had prepared myself for him to be short, as the press make a big deal out of how diminutive he is, but he was taller than I am by a couple of inches, and seemed to be comprised entirely out of charisma, teeth, and glistening chestnut hair to rival an Irish setter.”

Tom Cruise
Book:I'm Your Biggest Fan: Awkward Encounters and Assorted Misadventures in Celebrity Journalism
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