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“Abstracted into signs, objects can be understood as a self-referential system with no relationship to either the natural materials or colours, or traditional societal structures. A substratum of meanings, objects become a lowest common denominator to which the connotative meanings imposed by advertising are attached.” — Francesco Proto
Abstracted into signs, objects can be understood as a self-referential
system with no relationship to either the natural materials or colours, or
traditional societal structures. A substratum of meanings, objects become a
lowest common denominator to which the connotative meanings imposed by
advertising are attached.