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Quote by Francesco Proto

“Abstracted into signs, objects can be understood as a self-referential system with no relationship to either the natural materials or colours, or traditional societal structures. A substratum of meanings, objects become a lowest common denominator to which the connotative meanings imposed by advertising are attached.”

Quote by Francesco Proto

Book:Baudrillard for Architects
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Baudrillard for Architects

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Francesco Proto

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“Symbolically meaningful (and symbolically insignificant), glass intensifies all the contradictions at play in contemporary furniture: the inability of people to determine their own condition and destiny (Baudrillard, 2005: 42). By promising proximity, intimacy and transition (while at the same time promoting distance, detachment and immobility), glass reproduces in the microcosm of the domestic ambience the inequalities at work within the macrocosm of contemporary society. The happy ending embedded in its discourse is thus retracted by its ‘see- but- don’t- touch’ aesthetic quality.”

GlassAmbienceBaudrillard
Book:Baudrillard for Architects
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“A second way of interpreting Baudrillard’s hyperreality can therefore be found in his critique of the sign where consumer society, in its unstoppable process of deterritorialization, reduces objects to signs and the latter to empty signifiers. Hyperreality can eventually be understood as the pathway leading from a condition where the sign bears some semblance to reality to one where the sign becomes self-referential.”

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Book:Baudrillard for Architects
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“Brecht again: "As for the place not desired, there is something there and that's disorder. As for the desired place, there is nothing there and that's order." The New World Order is made up of all these compensations and the fact that there is nothing rather than something, on the ground, on the screens, in our heads: consensus by deterrence. At the desired place (the GuIf, nothing took place, non-war. At the desired place (TV, information), nothing took place, no images, nothing but filler. Not much took place in all our heads either, and that too is in order. The fact that there was nothing at this or that desired place was harmoniously compensated for by the fact that there was nothing elsewhere either. In this manner, the global order unifies all the partial orders.”

AmericaOrderUsaNew World OrderGulf WarBrechtBaudrillard
Book:The Gulf War Did Not Take Place
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