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Quote by Francesco Proto

“This is, then, no longer a sequence of mere objects, but a chain of signifiers, in so far as all of these signify one another reciprocally as part of a more complex super-object, drawing the consumer into a series of more complex motivations. (Baudrillard, 1998: 27)”

Quote by Francesco Proto

Book:Baudrillard for Architects
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Baudrillard for Architects

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Francesco Proto

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“A second way of interpreting Baudrillard’s hyperreality can therefore be found in his critique of the sign where consumer society, in its unstoppable process of deterritorialization, reduces objects to signs and the latter to empty signifiers. Hyperreality can eventually be understood as the pathway leading from a condition where the sign bears some semblance to reality to one where the sign becomes self-referential.”

BaudrillardHyperrealitySelf Referential
Book:Baudrillard for Architects
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“Brecht again: "As for the place not desired, there is something there and that's disorder. As for the desired place, there is nothing there and that's order." The New World Order is made up of all these compensations and the fact that there is nothing rather than something, on the ground, on the screens, in our heads: consensus by deterrence. At the desired place (the GuIf, nothing took place, non-war. At the desired place (TV, information), nothing took place, no images, nothing but filler. Not much took place in all our heads either, and that too is in order. The fact that there was nothing at this or that desired place was harmoniously compensated for by the fact that there was nothing elsewhere either. In this manner, the global order unifies all the partial orders.”

AmericaOrderUsaNew World OrderGulf WarBrechtBaudrillard
Book:The Gulf War Did Not Take Place
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“There is no reason to assume that the unceasing forward march of techne will not eventually achieve a mimesis which replaces a natural world with an intelligible artificial one. If the simulacrum is so well designed that it becomes an effective organizer of reality, then surely it is man, not the simulacrum, who is turned into an abstraction.”

PhilosophySemioticsBaudrillardSimulacraPost Structuralism
Book:The System of Objects
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“Michael Jackson is a solitary mutant, a precursor of a hybridization that is perfect because it is universal—the race to end all races. Today’s young people have no problem with a miscegenated society: they already inhabit such a universe, and Michael Jackson foreshadows what they see as an ideal future. Add to this the fact that Michael has had his face lifted, his hair straightened, his skin lightened—in short, he has been reconstructed with the greatest attention to detail...This is what makes him such an innocent and pure child—the artificial hermaphrodite of the fable, better able even than Christ to reign over the world and reconcile its contradictions; better than a child-god because he is child-prosthesis, an embryo of all those dreamt-of mutations that will deliver us from race and sex.” -Jean Baudrillard”

PostmodernismBaudrillardMichael Jackson
Book:The Transparency of Evil: Essays in Extreme Phenomena
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