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“To connect with decision makers, we need to present ideas in their language, not ours. Know their business. Talk with them, not at them. Otherwise, they can't hear us when we speak.” — Sam Harrison, Creative Zing! Spark Your Creativity & Powerfully Present Your ideas
To connect with decision makers, we need to present ideas in their language, not ours. Know their business. Talk with them, not at them. Otherwise, they can't hear us when we speak.