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Quote by Sam Harrison, Creative Zing! Spark Your Creativity & Powerfully Present Your ideas

“To connect with decision makers, we need to present ideas in their language, not ours. Know their business. Talk with them, not at them. Otherwise, they can't hear us when we speak.”

Quote by Sam Harrison, Creative Zing! Spark Your Creativity & Powerfully Present Your ideas

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Sam Harrison, Creative Zing! Spark Your Creativity & Powerfully Present Your ideas

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“Decision makers aren't interested in our pain. They're interested in their pain. They accept or reject ideas based on whether or not they think we understand their painful problems and have the ability to solve them.”

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“When preparing a presentation, it’s never a good idea to begin with a rule. If you do, you’re focusing on the appearance of good delivery and not the effect of it.”

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“A recent survey of Top Five Fears places public speaking alongside “identity theft” and “mass shootings.” In the 1980s, it completed with “nuclear destruction.” In the 1970s, “shark attack.”

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“In presentation slides, if we want to explain use diagrams. If we want to prove, use charts. If we want to summarize, use text. And if we want to influence, use images.”

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“Ideas seldom sell themselves. In fact, the bolder the idea, the more it needs selling. Fresh ideas challenge people to let go of old ideas in order to embrace the new ideas. Selling helps that happen.”

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“Creativity isn't for sissies. It takes guts to hold up ideas for people to criticize, reject or ignore. But the possible pain is worth the potential payoff.”

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“When presenting ideas, help decision makers get past their myopia. It's easy for clients to say no to an idea right in front of them. But if they can visualize your idea's future value, they'll have an easier time saying yes.”

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