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Quote by Anaik Alcasas

“When you’re trying to communicate a big, audacious concept, it’s helpful to remember that where data falls short, a story might close the gap, and where story alone is not persuasive enough, data can make up the difference.”

Quote by Anaik Alcasas

Book:Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas

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Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas

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“The majestic whale travels the seven seas piping its unique song in the hopes of finding its tribe. The other whales in the sea can hear the solitary whale. But the song to them is foreign and unfamiliar. They’re not resonating on the same frequencies and so, it seems, there can be no reciprocity. The creature carries on, searching high and low for a sign of recognition and response.”

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“Communicators begin with generous intent and then surrender the work to the audience to do with as they will, including identifying and resonating with the work in their own unique ways.”

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“Our imagination tells us that being as connected as we are—the ease of travel, technological advances and pooled intelligence—should have produced better results for more people than we’re now seeing.”

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Book:Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas

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“Those who are resonating the most with your work, who recognize themselves in your vision, will naturally crave language that speaks to that you-and-me kind of 'we.' They’ll want to identify with your ideas personally and keep talking about them.”

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Book:Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas

Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas

“While someone might attempt a feeble carbon copy of those ideas you’ve spent years developing, they can never match the undeniably distinctive aspect of your work. Especially if it resonates across multiple platforms and in multiple formats.”

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Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas

“Because we live in a highly uncertain world, life frequently demands that we adjust to a new normal and a new reality, different from our old normal and the old reality of yesterday. This often involves regaining our balance in the face of a diagnosis, a disability, a death in the family, a divorce or some other drastic change in our circumstances.”

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“We sing our way forward, on frequencies only we can, depending on the chosen space, the chosen medium, the idea we’re trying to spread and the promises we’re making to the audience we’re seeking to serve.”

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“Our ideas are like living entities, swimming in an ocean of other ideas. Every idea is being broadcast on a different frequency and has varying levels of resonance with those who respond to that frequency.”

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Book:Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas

Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas