“If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.” IfsWorldHelpingPowerfulAchieveProgramRelationMarketingObjectivesAdvertisingBrandsFancyPromotionPublic RelationsPackaging Book:The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Source: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
“The idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.” PeopleTryingIdeasSimpleAchieveMessagesCommunicateMissionsBrands Author:David Batstone