“Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you're hoping to achieve with and through the community that actually cares about what you're doing.” ThinkingCareCommunityFansAchieveMarketingSocial MediaQuittingBottlesFollowersCountingBlogsCaps Author:Amber Naslund
“If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.” IfsWorldHelpingPowerfulAchieveProgramRelationMarketingObjectivesAdvertisingBrandsFancyPromotionPublic RelationsPackaging Book:The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Source: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
“I think the thing about what I want to achieve for the label is it to really be a home for artists who are already developed, who already have a great sense of their artistry or their imaging, who don't really feel or want that marketing push.” ThinkingWantFeelsHomeArtistAchieveMarketingLabelsArtistryImaging Author:Solange Knowles
“If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.” PeopleIfsWorldBookHelpingProblemGoalAchieveKeysMarketingSolve Author:Brian Tracy
“Marketing is all pervasive. They're getting marketed products they can't afford - can't ever hope to acquire. They believe the only way they're ever going to achieve happiness is the acquisition of these products. Products they can't afford. They see people living that lifestyle, and they have that lifestyle beamed incessantly into their minds through media, which you know I participate in.” PeopleKnowsWayMindBelieveAchieveMediaProductsMarketingLifestyleAcquireAcquisitionIncessantly Author:Russell Brand