“Marketing is a contest for people's attention.” PeopleAttentionMarketingContestsMarketers Author:Seth Godin
“I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.” ThinkingLittlesProblemCommunityAttentionMessagesCrisisFundamentalsMarketingCompeting Author:Malcolm Gladwell
“I am frustrated by celebrities who decide to write children's books because they think it's easy. That drives me crazy. It's frustrating because it's unfair to children. Because they'll get a lot of attention, they'll get a lot of marketing budget and so on just because they're a celebrity - the Madonnas, the Ricky Gervaises, the Russell Brands.” ThinkingWritingChildrenBookEasyAttentionCrazyMarketingBrandsBudgetsFrustratedUnfairFrustratingChildren's BooksDrive Me Crazy Author:John Boyne
“Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.” PeopleTryingChildrenFormAttentionAmountHabitEatingMarketingChainsClientsNurtureFast FoodYoungstersFood ChainEating HabitsEating Fast Food Author:Eric Schlosser