“You should look for your niche: all those people who will love your product because their needs and your product benefits match. we should try to reach a stage where our potential customer base is just perfect in size for us - not too big and not too little.” AudienceTarget AudienceCustomer BaseBusiness Marketing StrategtAudience MarketingCustomer Segmentation Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure
“Well, Strictly Business (1991) got one of the highest ratings ever from a test screening - and that movie was a piece of shit.” MarketingFilmmakingAudience MarketingTest Screening Author:Spike Lee