“Broadcasting for advertisers is still the best game in town, and they know it. Look, I admire a lot of the shows on cable. I think 'Mad Men' is wonderful. I think 'Breaking Bad' is wonderful. But let's remember they're about one-tenth the audience of NCIS.” ThinkingKnowsMenLooksStillsShowsRememberGamesAudienceWonderfulTownsMadAdmireCablesBroadcastingMad MenAdvertisers Author:Leslie Moonves
“in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.” DoeAudienceTelevisionProductsNewsProgramConsumersAdvertisers Book:And so it goes Source: And so it goes