“There are things which need to be shown in the trailer in order to let the audience know what kind of film it is that they're going to be expecting to see.” KnowsNeedsKindFilmOrderAudienceExpectingTrailers Author:Duncan Jones
“I think it's what we've always tried to do, is just find a unique way in, and find a unique way to be true to what the character is from the comics and what fans are aware of and expecting. And at the same time do it in a way that mainstream audiences and as wide an audience as possible can find their own way into it.” ThinkingWayCharacterAudienceFansUniqueWideBeing TrueMainstreamExpecting Author:Kevin Feige
“Every once in a while, when the audience is expecting to see one thing, you have to show them something else.” ShowsAudienceOne ThingExpecting Author:Conrad Hall
“With a horror movie most of the actual jumps and scares are made in the edit. It's often not very scary on set and then you watch the film and suddenly it's very scary because the way the jump scares fit together building up the suspense in the audience because it's making them jump when they're least expecting it.” WayMadeTogetherFilmWatchesAudienceBuildingFitHorrorScarySuspenseScareExpectingEditsBuilding UpLeast Expecting Author:Jeremy Irvine