“We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience you can have something niche and still get 10 to 15 million views.” MeanStillsViewsMillionsAudienceFocusedConsumptionNiche Author:Chris Hardwick
“... people are growing up in the slack flicker of a pale light which lacks the concentrated burn of a candle flame or oil wick or the bulb of a gooseneck desk lamp: a pale, wavering, oblong shimmer, emitting incessant noise, which is to real knowledge or discourse what the manic or weepy protestations of a drunk are to responsible speech. Drunks do have a way of holding an audience, though, and so does the shimmery ill-focused oblong screen.” PeopleWayDoeRealLightAudienceGrowing UpGrowingSpeechResponsibleIllFocusedOilScreensNoiseDrunkFlamesCandlePaleDesksDiscourseLampsBulbsManicIncessantFlickerWaveringShimmerReal Knowledge Author:Adrienne Rich
“Historically, WordPress has been purely focused on the writing side. However, were thinking about mobile completely differently, and I think theres a big opportunity to take the community of creators that loves WordPress and deliver an audience to the amazing things theyre making.” ThinkingWritingHas BeensBigsOpportunitySidesCommunityAudienceCreatorFocusedMobileAmazing ThingsWordpress Author:Matt Mullenweg
“Playing music in front of thousands of people never bothered me. It was only when I started putting on magic shows in front of a much smaller audience that I would begin sweating bullets, so I'm much more focused now.” PeopleShowsAudienceMagicFrontsFocusedBulletsBotheredPlaying MusicSweatingMagic Show Author:David Lovering
“There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and that evolves from an idea. This is an approach that does not depend on any specific time period or its technology.” DoeIdeasProblemGrowsUnderstandingSimpleTechnologyAudienceDesignIdentityDependsPeriodsApproachConceptsFocusedDrivenErasEvolveTime Periods Author:Ivan Chermayeff