“Broadcasting for advertisers is still the best game in town, and they know it. Look, I admire a lot of the shows on cable. I think 'Mad Men' is wonderful. I think 'Breaking Bad' is wonderful. But let's remember they're about one-tenth the audience of NCIS.” ThinkingKnowsMenLooksStillsShowsRememberGamesAudienceWonderfulTownsMadAdmireCablesBroadcastingMad MenAdvertisers Author:Leslie Moonves
“There are four basic emotions - mad, sad, glad and scared. And if you touch those emotions then you can grab your audience, your reader.” IfsEmotionAudienceFourReaderMadScaredGlad Author:Larry Winget