“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.” PeopleBelieveBusinessDangerBoringAdvertisingMisleadGreat AdvertisingAdvertising And MarketingAdvertising BusinessAdvertisement Negative Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett