“The motivation to break even is so tempting that you'll even consider doing so at greater levels of risk than you'd typically accept. If you've heard the expression "double or nothing," you've seen this bias in action.” Investing QuotesBehavioral FinanceUnbiased Investor QuotesBehavioural FinanceLoss AversionBreak Even Effect Book:Unbiased Investor: Reduce Financial Stress and Keep More of Your Money Source: Unbiased Investor: Reduce Financial Stress and Keep More of Your Money