“Pressure can take many forms: a bribe, a threat, a manipulative appeal to trust, or a simple refusal to budge. In all these cases, the principled response is the same: invite them to state their reasoning, suggest objective criteria you think apply, and refuse to budge except on this basis. Never yield to pressure, only to principle.” PressureThreatRefuseYieldBribePrincipleBudge Book:Getting to Yes: Negotiating Agreement Without Giving In Source: Getting to Yes: Negotiating Agreement Without Giving In