“The great thing about a name like 'Cougar Town' is that you hear it once and you remember it forever. Its a very loud title. But there's a connection to the word 'cougar' that means a lot of people are going to be turned off right away by the title alone without even giving the show a chance.” PeopleGivingMeanShowsRememberNamesChanceForeverConnectionsTownsGreat ThingsTitlesLoudTurned OffCougars Author:Dan Byrd
“I don't think there are any pure Africans of the African Americans, but the African part of our history was pretty much taken away from us during slavery, so the 60s gave us a chance, because of the civil rights movement, to kind of re-examine and make some sort of formal connection to our African-ness.” ThinkingKindChanceTakenRightsMovementPureConnectionsSlaveryCivil RightsAfrican AmericanFormalCivil Rights Movement Author:Herbie Hancock
“Simply paying attention allows us to build an emotional connection. Lacking attention, empathy hasn't a chance.” ChanceAttentionEmotionalCommunicationEmpathyConnectionsPay AttentionLackingEmotional Connection Author:Daniel Goleman
“Smart brands never try to appeal to more than their audience group. Assuming you're audience is one of the segments that watches, it's your chance to galvanize this specific group, which is larger here than anywhere else, with a bold new idea that can re-magnetize the human/brand connection for a new year.” TryingYearsHumansIdeasChanceWatchesAudienceGroupsSmartConnectionsAssumingBrandsAppealsNew YearNew Ideas Author:Joshua Rogers