“People buy perceived value. It’s not just about having a good product or service, it’s also about making sure your potential customers perceive the value your product or service can provide them. And you do this by communicating its value effectively.” CommunicationMarketingEntrepreneurshipBusiness QuotesEntrepreneur QuotesBest SellersMbaCollege Readiness Book:Business for Beginners: Getting Started Source: Business for Beginners: Getting Started