“While much of postmodernist analysis should be credited with theoretical imagination, as well as talent for capturing something of the Zeitgeist, this type of analysis nonetheless misses some crucial facts about consumption: that consumption is vitally linked to production; consumption is anchored in concrete relations; and the driving force in consumption is individual interest, as encouraged and often shaped by profit interests.” Consumer SocietyEconomic SociologySociology Of ConsumptionPostmodernistsConsumption Study Book:Principles of Economic Sociology Source: Principles of Economic Sociology