“Sometimes the right business decision is to let it go - to let go of an underperforming employee, to let go of an unprofitable branch, to let go of a weak advertising campaign, and to let go of an idea that fails to create the hype you wanted it to be.” Great IdeasUnprofitableRight BusinessAdvertising That WorksCorrect BrandsFailed IdeaHype MarketingHype WorldUnderperformingWeak Advertising Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure