“Instead of leasing buildings in a traditional manner to multiple larger tenants, coworking companies lease entire structures and then sell these leases at a higher rate to members, a/k/a tenants. A change in use, not physical form. Combine that with the intangibles of inventive branding and experiential activation, and you’ve transformed one of the largest industries in the world—commercial real estate—sim- ply by changing the way people perceive it.” BookCreativityEntrepreneurMarketingBrandingAlan PhilipsAge Of IdeasCoworkingWework Book:The Age of Ideas: Unlock Your Creative Potential Source: The Age of Ideas: Unlock Your Creative Potential
“Coworking together is not just about welcoming remote workers. It is important for real estate because it benefits both companies and their employees equally. Collaborating takes up the most important business and expensive costs — the workplace — and renders the service. The space-as-a-service model introduces balance sheets and creates staff flexibility.” Office SpaceCoworkersCoworkingOffice Space For RentCoworking Space Author:wish coworker