“Once you realize it’s not your job to be a brand, your energy shifts. You embrace the cultural legacy you wish to build. You don’t wonder how to be authentic. You are authentic. You don’t succumb to trends. You exist beyond them. You tell your unique story. You create your world.” MediaBrand Messaging StrategistStory TellingCultural Legacy Book:Beyond Brand: Master Your Power, Joy, and Media To Live Your Legacy Source: Beyond Brand: Master Your Power, Joy, and Media To Live Your Legacy