“Eighty percent of all cultures are the same, it is the 20% that make a culture unique and slam dunks the brand promise to the customer.” Brand PromiseCulture Eats StrategyGreat Cultures Book:Culture Eats Strategy for Lunch: The Secret of Extraordinary Results, Igniting the Passion Within Source: Culture Eats Strategy for Lunch: The Secret of Extraordinary Results, Igniting the Passion Within