“It is essential that the revelation we receive, the conception of an image which embraces a certain thing, which has no sense in itself, which has no subject, which means 'absolutely nothing' from the logical point of view.. ..should speak so strongly in us, evoke such agony or joy, that we feel compelled to paint.” FeelsShouldMeanDesireCertainSpeakViewsSubjectsEssentialsEmbracePaintPoint Of ViewRevelationsLogicalConceptionCompelledAbsolutely Nothing Author:Giorgio de Chirico
“This food-and-shelter theory concerning man's efforts is without insight. Our most persistent and spectacular efforts are concerned not with the preservation of what we are but with the building up of an imaginary conception of ourselves in the opinion of others. The desire for praise is more imperative than the desire for food and shelter.” MenDesireEffortOpinionBuildingTheoryConcernedPraiseInsightConceptionImaginaryShelterPreservationPersistentImperativesSpectacularBuilding Up Author:Eric Hoffer
“The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home.” PeopleWantHomeDesireHard WorkModelsHarderConstantAdvertisingConceptionWork HarderDissatisfiedNew Home Author:Bruce Barton