“When you cut human beings down to size, we're really quite simple creatures; food, shelter, warmth, light, heat and you build it up from there really until you finally go Gucci shoes or whatever it is or whatever your consumer desires are. All those desires are ultimately, they're about gratification.” HumansLightDesireHuman BeingsSimpleCuttingCreaturesShoesSizeConsumersHeatWarmthShelterGratificationGucci Author:Bruce Dickinson
“Negro producers, Negro distributors, Negro consumers! The world of Negroes can be self contained. We desire earnestly to deal with the rest of the world, but if the rest of the world desire not, we seek not” IfsWorldSelfDesireDealsProducersConsumersDistributorsSelf Contained Author:Marcus Garvey
“In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.” UseHomeDesireEconomyObjectsDrinkTasteOfficeMarketingPrimariesConsumersExpensiveCriteriaAppliancesUsabilityObjects Of DesireSoft Drinks Author:Donald A. Norman
“Capital burns off the nuance in a culture. Foreign investment, global markets, corporate acquisitions, the flow of information through transnational media, the attenuating influence of money that's electronic and sex that's cyberspaced, untouched money and computer-safe sex, the convergence of consumer desire--not that people want the same things, necessarily, but that they want the same range of choices.” PeopleWantDesireChoicesCultureSexInfluenceMediaInformationSafeComputerFlowInvestmentConsumersCorporateRangeAcquisitionNuanceConvergence Book:Underworld: Picador Classic Source: Underworld: Picador Classic
“There is the desire of a consumer society to have no learning curves. This tends to result in very dumbed-down products that are easy to get started on, but are generally worthless and/or debilitating.” DesireEasyResultsProductsConsumersWorthlessCurvesEasy To GetLearning Curve Author:Alan Kay