“In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.” UseHomeDesireEconomyObjectsDrinkTasteOfficeMarketingPrimariesConsumersExpensiveCriteriaAppliancesUsabilityObjects Of DesireSoft Drinks Author:Donald A. Norman
“You don't have to become a slave in a corporate office or groupie of a celebrity architect, because all you need is a piece of paper, a pencil and the desire to make architecture.” NeedsDesirePiecesOfficePaperSlaveArchitectureCorporateArchitectPencilsGroupie Author:Raimund Abraham
“The House of Lords, architecturally, is a magnificent room, and the dignity, quiet, and repose of the scene made me unwillingly acknowledge that the Senate of the United States might possibly improve its manners. Perhaps in our desire for simplicity, absence of title, or badge of office we may have thrown over too much.” MayMadeStatesGovernmentMightDesireHouseUnitedRoomsLordUnited StatesToo MuchSceneQuietOfficeDignitySimplicityArchitectureAbsenceMannersTitlesAcknowledgeThrownSenateMagnificentReposeBadgesHouse Of Lords Author:M. E. W. Sherwood