“The will to originality is not the will to be peculiar and unlike anybody else; it means the desire to derive one's consciousness from its primary source.” WritingMeanDesireConsciousnessSourcePrimariesPeculiarOriginalityPrimary Source Author:Nikolai Berdyaev
“If sophistication is a matter of being in control of our primary reactions, we may now be sophisticated. At least we shall be fairly confident of ourselves and may, with any luck, be confident of others. Our object will be to enjoy our selves. But to make sure that our names are permanently on the cast list, it will be advisable to be of interest to others. This aim must never be confused with the desire to be popular.” IfsMaySelfMatterDesireNamesEnjoyInterestObjectsAimLuckCastsListsReactionsPrimariesConfusedSophisticatedSophisticationBe ConfidentAdvisable Author:Quentin Crisp
“In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.” UseHomeDesireEconomyObjectsDrinkTasteOfficeMarketingPrimariesConsumersExpensiveCriteriaAppliancesUsabilityObjects Of DesireSoft Drinks Author:Donald A. Norman
“Further, economic systems ... have never arranged themselves by themselves. It is men who do the ordering according to their attitudes, desires and understanding of things. Changes take place, not independent of man's will, but on account of man's wills. Civilization has progressed by man's interference with material conditions.” MenGivingDesireUnderstandingAttitudeAtheismEconomicConditionsMaterialsCivilizationAccountsImportanceIndependentPositive AtheismPrimariesThings ChangeInterferenceEconomic Systems Author:Goparaju Ramachandra Rao
“The primary motivation in the world of television is fear. People are scared to death. Ambition and enthusiasm and interest and the desire to excel are secondary. Because fear is an enormous motivating force, many in the medium are afraid to make decisions, take chances, do anything innovative.” PeopleWorldDesireMotivationForceInterestChanceDecisionTelevisionAmbitionScaredEnormousMediumsEnthusiasmPrimariesInnovativeTake A Chance Author:Sally Quinn