“Expectations are the most perilous form of dream, and when dreams do realise themselves it is in the waking world: the difference is subtly but often painfully felt.” WorldDreamFormFeltDifferencesExpectationsRealisingWaking Book:The Death Of The Heart Source: The Death Of The Heart
“I try to explain the difference to a client between cleaning and restoration.Cleaning is simply removing some light to moderate soils. Restoration is removing those hardened deposits and stains that require heavier cleaners and much more time. Or on a building that has just been built or renovated it's removing all the construction debris. Setting expectations can go a long way to having and keeping satisfied customers.” WayTryingLongLightDifferencesBuildingExpectationsBuiltCustomersSatisfiedSettingSettingsSoilMore TimeConstructionClientsCleaningLong WayModeratesRestorationStainsCleanersHardenedDepositsDebrisSatisfied Customers Author:Tony Evans