“Presenting a humble façade gains trust; flattery appeals to ego; combine the two to gain an ego-based trust within someone, and you will find in your hands a judgement clouding tool second only to love.” LoveHumilityTrustEgoJudgmentJudgementManipulationPersuasionFlatteryFrontFaçadeEgo Based Trust Book:Rise of the Morningstar Source: Rise of the Morningstar